Our Founders
Perfume has always meant more to us than just smell — it’s about how it makes you feel. We’ve poured our love into this, hoping you’ll feel that every time you wear it.
~ Aditya Parekh
We were so passionate about creating something simple yet something that stands out. We started this because we couldn’t find perfumes that felt simple, clean, and still had a touch of something special. We care a lot about what goes in and how it makes people feel. This is our way of sharing that with you.
~ Deep Damania
I’ve always been really particular about scents — how they make you feel, how long they last, how clean they are. We didn’t want to launch just another perfume. We wanted to create something we’d be proud to wear ourselves, and happy to share with others.
~ Raaj Parekh